Reliance Retail Enters MLM Direct Selling Network Marketing industry

Reliance retail is plannning to distribute their subsidiary "reliance fresh" products through Network Marketing/Direct selling.
Reliance retail is planning to sell the products at wholesale prices which could not only exhaust the inventory that has been piling up but also create a new sales channel. Reliance Fresh a food and grocery supermarket, grew 20% last year with sales of . 2,514 crore for 2010-11. It posted a net loss of 160 crore.

 For all the customers reliance would be providing a flat discount of 30% to all the customers which could be sold to their friends or relatives for 20% margin. This would ensure them to get a handsome amount of 20% profit.  Reliance Retail would be the first national retailer to try business growth through multi level marketing strategy.

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