Network Marketing MLM Industry in India

For starters, Direct selling/Network Marketing is the distribution system employed by certain companies in which they engage private citizens on a contractual basis to sell their products/services to the consumers.

The distributor, being not an employee of the company, will, in most cases, be able to set his schedule, level of effort and comfort, the distributor’s compensation comprises the margin between the wholesale and retail prices of the product and also the extra bonus paid by the company to him when sales volumes hit certain levels.
There are over 3,500 companies globally that use only this system for sales, with 61 million distributors aggregating sales of $110 billion (2007). India is on the radar of many such companies from all regions whether it is USA, Europe, and South East Asia. And many more are waiting for the government to pass legislation for Direct Selling industry in India, which is not considered as an industry yet.

India lacks a clear policy on direct selling (DS), which under a proper regulatory framework could have given millions with limited means a legitimate tool to earn a decent living and develop marketing and management skills.

Some of the foreign multinational companies like Amway, Modicare, Avon and Herbalife have formed a self regulatory association IDSA to convince the government about the potential of such an industry to the Economy and make their way into the booming consumer market in India.

The total size of the direct selling industry in India, not including the insurance activity, is estimated to be at Rs 33,300 million for 2008-2009. And it’s expected to reach Rs 53,200 million by 2012-2013

In such a time of Global Crisis we strongly believe that there is a lot of potential for employment in this sector provided the most important safeguard— no payment unless product is sold— is in place
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