The Modern messaging system is about to reinvent email. At the Web 2.0 Summit, CEO Mark Zuckerberg was quoted as saying: "The messaging service is not an e-mail killer. It is a messaging product with e-mail only as one of its components." For Zuckerberg "email is too slow" and he wants to offer the world a service that is faster.
The new service will also provide an everlasting conversation history. The new Facebook service, which offers people a "facebook.com" email address among other tools, encroaches onto turf that is already well covered by Google through its Gmail service, Yahoo Inc. and others. The new service is designed to draw more of users' time to Facebook and could help build up the appeal to advertisers, among other things.
Already nmarketers team had conducted a detailed report on Facebook Vs Gmail Battle how, Facebook can win the Battle with its pool of 500 Million users. The new service comes as Facebook and Google increasingly have been intruding onto each other's turf. While both companies have core businesses built on different areas of the Internet—Google on search and Facebook on social networking—the desire to attract high levels of activity among users has put the two on a collision course. Behind the rivalry is also a battle for the online activity and user data that are critical for the future of targeting ads online, already a $26 billion industry in the U.S.
Facebook's New service combines traditional email, instant message and cellphone text messages into one system, routing messages to whichever service is best for each person, and keeping an archive of it all.
Globally, Internet users now collectively spend nearly as much time per month on Facebook as on Google's sites, comScore Inc. data show, whereas a year ago people spent only half as much time on Facebook as they did on Google. Also, much of the sharing activity on Facebook is invisible to Google's search engine.
As a result, Google now increasingly views Facebook as a future threat to part of its business, people familiar with the matter said. This month, the companies have had a public spat over technological blocks that prevent them from grabbing contact information of each others' users.
The two also compete vigorously for engineering and executive talent, as Facebook over the past year has poached several Googlers who worked on the company's advertising and mobile-device efforts. Meanwhile, Google continues to develop social-networking features for its own services in an effort to compete with Facebook, according to people familiar with the matter.
Mr. Zuckerberg tried to play the game safely with Google, saying Facebook's new message service "isn't a Gmail killer" because it won't replace inboxes where people receive bills, receipts, newsletters and other formal emails. He added that "Gmail is a really good product."
But the Real Battle has begun!!
